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Communications specialist/Public Information Officer

Website City of Everett

Communications specialist/Public Information Officer

Working under the general direction of the Mayor and Director of Communications, the Communication’s Specialist is responsible to be part of the implementation of an integrated communications strategy for the City, incorporating public access media broadcasts, written materials, and social media trends and applications. Work includes conceptualizing, developing, and implementing media, branding, and various special projects that positively represent the City’s operations and departments. The focus will be on the conveyance of public information through multiple formats, and the successful representation of the City’s interests via social media and traditional news outlets in a timely and accurate manner.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Develops and draft content for media, City website, and other communication platforms while liaising with local media outlets to handle requests for interviews and statements.
  • Organizes City initiatives, press conferences, events and multi-jurisdictional communications/marketing strategies.
  • Cultivates relationships and maintains contacts with external public relations representatives to foster a collaborative effort in promoting the City as a premier location to live, work and play.
  • Identifies City projects and programs for positive media coverage potential, and facilitates strategies to promote those activities.
  • Builds and fosters long-term working relationships with media; responds to media requests for information and facilitates media interviews with appropriate City officials; oversees development of news releases, news materials, and fact sheets; develops talking points for City officials; and monitors and reviews departmental communications to external audiences to ensure that all departments are sending a consistent message to the targeted public.
  • Promotes citizen participation through online marketing efforts; increases knowledge of City operations through partnerships and media outlets; and promotes the use of video through the City’s public access and other media.
  • Conveys information and provides education and awareness to citizens and businesses regarding City initiatives, programs and events through the creation and distribution of press releases, advertisements, editorials, media kits, calendars, brochures, public service announcements, articles, flyers, award submissions, resolutions/proclamations, and other forms of communication; prepares and publishes advertising campaigns to promote the City.
  • Works with Director to ensure all City outreach and information is conveyed in a timely, consistent and professional manner; communicates with all City departments and attends various staff meetings, public meetings, events, celebrations, press conferences, etc. to gather, communicate, and promote information relevant to the City.
  • Assists in compilation, coordination and distribution of materials and information; attends City Meetings and relevant public hearings; assists in the development of communication materials including the Annual City Report; takes photographs for website, press releases, and performs special projects and related responsibilities.

 

REQUIRED QUALIFICATIONS

Education:

  • Bachelor’s degree in communications, journalism, marketing, business administration, public relations, or a related field.

Experience:

  • At least five years of experience dealing with social networking, preferably in a municipal or government setting; or any equivalent combination of education and experience.

Skills:

  • Ability to communicate effectively both verbally and in writing. Bi-lingual in either Spanish, Portuguese, or Haitian Creole preferred.
  • Strong demonstration of ability to communicate in writing with press releases, talking points, speeches and the like.
  • Basic understanding of all programs within Adobe Suite
  • A working knowledge of Canva or other design creation program.
  • A valid Massachusetts driver license and accessibility to a vehicle are required.
  • Possession of strong interpersonal skills with a high level of social perceptiveness; ability to engage and form relationships with all stakeholders in a wide variety of settings; ability to effectively deal with all members of the public in a courteous and tactful manner; ability to establish and maintain good working relationships.
  • Possession of strong time management and organizational skills; attention to detail; ability to multi-task, self-motivate, and regularly reassess priorities; and ability to work under pressure and manage stress.
  • Ability to use and apply discretion in order to maintain a high level of confidentiality while determining how and when dissemination of information is appropriate.
  • Demonstrated experience with creation, maintenance and outreach via social media.
  • Ability to work independently, prioritize tasks and thrive in a fast paced environment;
  • Ability to work in multiple locations and remotely.

Requirements:

  • Ability to work nights/weekends as needed.
  • Ability/willingness to work a flex work schedule based on planned or unforeseen events.
  • Willingness to be on call and respond in a timely manner on nights/weekends.

 

To apply:
Submit cover letter, resume, and writing sample to Human.Resources@ci.everett.ma.us using the subject line “Communications Specialist”. Please include all of the above-mentioned documents as attachments to the email.

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